It’s difficult enough to manage properties. On top of that, when you have to track listings, tenants, and maintenance requests, it feels overwhelming. Then add marketing tasks like managing Zillow listings, scheduling social media posts, responding to tenant reviews, and paying for advertising; all of it becomes overwhelming. That’s what life is like for most property management companies these days.
The good news? The right marketing tools can take this burden off your shoulders. Here, we’ll dissect the top marketing tools for property management companies in 2025, share how each integrates into your workflow, and guide you through how to choose the right marketing tool for your business.
Why Property Management Marketing Needs a Revamp in 2025
Did you know that more than 73% of renters hear about a property for the first time online (source: Zillow Consumer Housing Trends Report)? And yet, many property management teams continue to use manual listings and spreadsheets.
Marketing has evolved. In 2025, property management is about intelligent automation, measuring results, and providing experiences that turn property browsers into tenants.
So why does this matter to you as a property manager?
Because marketing tools can:
- Help you automatically track leads and inquiries
- Bring your listings and campaigns together in one place
- Enhance response times to potential renters
- Give you insights into what channels actually work
Less guesswork. More occupancy.
Quick Comparison: Best Property Management Marketing Tools (2025)
| Tool Name | Best For | Key Features | Why It Stands Out |
| AppFolio | All-in-one property management | CRM, marketing automation, lead tracking, website builder | Combines property ops and marketing seamlessly |
| Buildium | Mid-size property portfolios | Campaign management, email templates, analytics | Designed for property pros with built-in marketing |
| HubSpot | Marketing automation & lead nurturing | CRM, email sequences, AI workflows | Best for long-term relationship marketing |
| Canva | Visual branding & listing designs | Templates, brand kits, social post tools | Great for fast, polished visuals |
| Mailchimp | Email campaigns & automation | Segmentation, A/B testing, analytics | Simplifies follow-ups and newsletter automation |
| Hootsuite | Social media management | Multi-platform posting, content calendar | Keeps property content consistent across channels |
| Google Business Profile | Local SEO & visibility | Listings, reviews, local engagement | Drives local traffic and search visibility |
| Later / Buffer | Instagram & visual planning | Hashtag management, insights | Perfect for photo-based property marketing |
AppFolio
If you have dozens (or hundreds) of rentals, AppFolio is your operations and marketing center.
What makes AppFolio powerful?
It doesn’t only deal with tenants — it deals with your marketing pipeline. With integrated website functionality, lead management, and automatic vacancy listings, AppFolio makes it easy to attract and qualify leads without having to switch apps.
Example:
Envision having 10 available apartments. AppFolio publishes them on top rental sites automatically, monitors who saw them, and allows you to follow up by email — all in one place.
Key Highlights:
- Property marketing automation
- Website and SEO support
- Real-time vacancy tracking
- Integrated CRM
Best For:
Emerging property management companies that desire everything in a single location.
Buildium
If you prefer marketing tools designed specifically for property managers, rather than generic businesses, Buildium is the one. It integrates listing syndication, personalized templates, and email automation, so you can handle leads like you handle maintenance requests.
Why it works:
When an occupied unit becomes vacant, Buildium will automatically sync the listing to Zillow, Apartments.com, and Trulia, including photos and descriptions.
Example:
When a unit becomes vacant, Buildium can automatically list it on Zillow, Apartments.com, and Trulia, complete with photos and descriptions.
Key Features:
- Syndicated property listings
- Automated follow-ups
- Tenant communication history
- Built-in reporting tools
Best For:
Small to mid-sized property managers focusing on steady growth.
HubSpot
In 2025, personalization is everything, and HubSpot is designed for it. In contrast to standard CRMs, HubSpot allows you to monitor how leads interact with your listings, automate email sequences, and create lead-scoring systems so you understand which prospects are most likely to rent.
Example:
Lead downloads your virtual tour — HubSpot delivers them an automated “Thank you” email, waits two days, and follows up with available move-in dates.
Key Features:
- Email automation & drip campaigns
- Central CRM
- Landing page & form builders
- AI-driven marketing insights
Best For:
Companies handling several lead sources that want a professional, scalable marketing setup.
Canva
Impressions are everything, and Canva is here to help you make fantastic ones. From property flyers to Instagram, to virtual brochures, Canva’s pre-made templates and drag-and-drop editor ensure your listings appear professional even without a design team.
Example:
An Austin property manager utilizes Canva to create branded social media posts that align with their agency’s aesthetic, thereby increasing engagement and brand recognition.
Key Features:
- Property visuals with branded templates
- Social media scheduler
- Collaboration features for teams
Best For:
Property managers with their own content or social media management.
Mailchimp
Keeping in contact with renters and leads earns trust — and Mailchimp makes it simple. Why Mailchimp excels in 2025: It now features AI-driven subject line recommendations, intelligent send-time optimization, and content personalization.
Example:
You can divide your email list into “current tenants” and “prospective renters,” and send each segment appropriate messages without manually sorting contacts.
Key Features:
- Email automation & drip campaigns
- Audience segmentation
- A/B testing
- Integrated analytics
Best For:
Property managers looking for affordable but efficient email automation.
Hootsuite
Social media marketing for property management can get out of hand in no time — but Hootsuite makes it easy. You can schedule posts on LinkedIn, Facebook, Instagram, and even Google Business ahead of time, track engagement, and reply to comments from one dashboard.
Example:
Schedule posts for every new listing and auto-promote your 3D tours weekly without having to log into multiple apps.
Key Features:
- Multi-platform scheduling
- Analytics and performance tracking
- Team collaboration tools
Best For:
Active social media presence for property management agencies.
Google Business Profile
For local property managers, this one’s a must. An updated, search engine optimized Google Business Profile (previously Google My Business) gets you noticed when someone says, “Hey Google, find property managers nearby.
Example:
By adding photos, frequent updates, and feedback on reviews, you can improve local search and Google Maps visibility, which is one of the greatest free marketing tools available.
Key Features:
- Free local SEO visibility
- Review management
- Q&A and engagement features
Best For:
Local agencies interested in neighborhood-level marketing.
Later / Buffer
Consistency equals engagement, and tools such as Later or Buffer ensure your content calendar never runs dry.
Example:
A property manager uses Later to pre-schedule 30 Instagram posts to highlight interiors, testimonials, and move-in specials — all with daily visibility and zero manual labor.
Key Features:
- Drag-and-drop content calendar
- Hashtag and engagement analytics
- Visual scheduling interface
Best For:
Small teams handling visual content-heavy campaigns.
The Rise of AI & Automation in Property Management Marketing
AI isn’t the future anymore — it’s the now. From predictive analytics to automated content creation, marketing automation tools are learning what renters want before you even send out the first campaign.
Quick Examples:
- HubSpot’s AI predicts which leads are most likely to convert.
- Mailchimp’s AI makes send times when users are most engaged.
- AppFolio’s AI Insights forecast occupancy trends.
Why it matters:
AI enables you to concentrate on relationships and growth — and not tedious admin tasks.
How to Choose the Right Marketing Tools for Your Business
Ask yourself these three voice-optimized questions
- What’s my marketing priority? (Lead generation, social visibility, tenant retention?)
- How much time can my team really devote to marketing?
- Which platforms seamlessly integrate with my current systems?
| Business Type | Recommended Tools | Why It Fits |
| Small Portfolio (1–50 units) | Canva, Mailchimp, Google Business | Cost-effective and easy to manage |
| Medium Portfolio (50–500 units) | Buildium, Hootsuite, HubSpot | Balanced automation and control |
| Large Portfolio (500+ units) | AppFolio, HubSpot, Hootsuite | Unified dashboard and data intelligence |
The Future of Property Marketing (2025–2030)
Expect smarter integrations between CRMs, listing sites, and ad platforms. AI-driven chatbots and virtual tours will become standard. Soon, you’ll be able to say, “Create a listing for Unit 502 and schedule an ad campaign,” and your marketing system will handle the rest.
Final Thoughts
Property management is changing, and so should your marketing. Embrace tools that automate and provide reports on your campaigns so you can attract tenants, decrease vacancies, and save hours each week.
If you’re looking for a robust property management software that is tightly integrated with NetSuite so you can easily track communication and automate workflows, Propertese can help.
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